Our deepest thanks to the wonderful team of experts over at Paperlust for sharing their wedding expertise with us + our local wedding community through this awesome guest post!
A save the date is one of the first pieces of wedding stationery that your guests see. It is an opportunity to create cohesion with your wedding invitation and on-the-day stationery, giving everyone a glimpse of what the most special day of your life will be like. There are many ways to do this, and we’ve compiled a list of tips to get you started.
Your Signature Style
If you have a trademark style or have picked one for your nuptials, why not give everyone an idea of what it is from the outset? Your whole wedding will have a fantastic sense of unity and guests can know what to expect. For example, if you’re planning to host a formal wedding, an overly casual save the date will give people the wrong idea (and they may not come dressed how you want them to). Some design elements that suit formal events are gold foiling, letterpress, formal wording and limited colour. On the other hand, if you’ve got an off white knee length wedding dress and plan to walk down the aisle in your family’s barn, kick off the rustic vibes with a sweet kraft paper invite.
A Theme to Build Around
Many an engaged person has balked at the enormity of the task that planning a wedding presents. Where do you even start? A wedding has to be built around something, so if you’re struggling for inspiration, why not build it around a theme that is unique to you and your love? If you two regularly argue about who could have a career in stand up comedy, a humorous save the date might be just the thing to kick off the festivities with a laugh. Get creative with the wording and give all your friends a giggle as they see your save the date on their fridge leading up to the wedding. Alternatively, your theme could be related to a certain region, like French (red, white and blue on your save the dates and baguettes as your starters) or Australiana theme. Whatever theme you pick should ideally be included the rest of the way through your wedding, but don’t feel the need to be too obvious. After all, less is more.
The Reoccurring Motif
You might be thinking, ‘Wait, aren’t a theme and motif the same thing?’ Basically, a theme is a key idea while a motif is a reappearing symbol, image or idea. If your wedding has a tropical theme but you think the palm leaf or wave invitations are played out, consider including pineapples as an image that repeats throughout not just your stationery, but for your whole wedding. You could even secretly weave pineapples into unexpected parts of your day and see who notices. Themes and motifs aren’t about how loud you can be, so aim for something tasteful. Flowers are another example of a motif to include in your save the date to give loved ones a hint without explicitly stating that you’re hosting a spring garden wedding.
Storytelling As an Art
Every couple has a story to tell – so why not share it with those you love most during your special season in a way that is unique to you? While there are many ways to tell a good tale, pictures can be an easy and practical way to get creative. Use photocards to give the story in ‘chapters’, starting with your save the date. You could stick to black and white, frame the idea in terms of movie scenes or make every bit of stationery totally unique. That’s the best part – it’s all about you and your partner! Brainstorm some ideas then grab a camera (or hire a photographer) and start shooting.
Save the dates are more important than you might have first thought. Send these trend setters out at least 10 weeks before your wedding, or longer for a destination wedding, and all of your guests will know what they’re in for. Plus, the more notice they have, the more likely they are to be free to come. Happy planning!